# Market Match! Creators Raise $6 Million to Expand Mobile Puzzle Gaming Ambitions

Bold Games, the Turkish studio behind the mobile puzzle game Market Match!, has secured $6 million in funding as it looks to expand its team and grow its debut title in the competitive mobile gaming market.

The investment marks another milestone for Türkiye’s rapidly growing gaming ecosystem, which has produced several globally successful mobile game companies. Bold Games was founded by industry veterans with experience from studios including Bigger Games, Dream Games, Agave Games, ZeptoLab, and Rollic.

Funding to accelerate growth

The $6 million round was led by Arcadia Gaming Partners and Makers Fund, with participation from JIMCO, e2vc, and several angel investors. The studio plans to use the capital to expand its development team, improve its technology capabilities, and scale Market Match! to a larger global audience.

“We aim to create games that players will love for years,” Bold Games CEO Ulas Mergen said, highlighting the company’s goal of building long-lasting mobile gaming experiences rather than short-term hits.

Market Match! targets the casual puzzle audience

Market Match! is a casual mobile puzzle game centered around sorting products in a supermarket environment. The game combines simple mechanics with accessible gameplay designed to appeal to a broad audience of mobile players.

The game enters a market where puzzle titles continue to be among the most successful categories in mobile gaming. Developers are increasingly focusing on creating games that encourage long-term engagement through regular updates, new content, and community-driven experiences.

A new chapter for Turkish mobile gaming

Türkiye has become one of the world’s most active hubs for mobile game development, producing studios that have attracted significant global investment and acquisitions. Companies from the region have built successful puzzle, strategy, and casual gaming franchises that compete internationally.

Bold Games’ latest funding reflects continued investor confidence in the potential of Turkish developers and the broader mobile gaming sector. As competition increases, studios are seeking to differentiate themselves through stronger game design, efficient development processes, and franchises capable of retaining players over many years.

Looking ahead

With the new funding, Bold Games aims to strengthen Market Match! while exploring additional opportunities within the mobile gaming space. The company’s strategy reflects a wider industry shift toward fewer but higher-quality games designed for sustainable growth.

As mobile gaming continues to evolve, studios that combine creative concepts, experienced teams, and strong player-focused design are positioning themselves to compete in an increasingly crowded global market.